000 00880nam a22002893@ 4500
005 20150706003851.0
008 850619|1982 uk ||||| |||||||||||eng|d
020 _a0333324005
040 _aCaOWA
_beng
_cCaOONLB
082 _a659
084 _a659
_bJ.I
100 1 _aJefkins, Frank William.
245 1 0 _aIntroduction to marketing, advertising and public relations
_h[Book /]
_cFrank Jefkins.
260 _aLondon [England] :
_bM[acmillan],
_cc1982.
300 _aviii, 290 p. :
_bill., org. charts ;
_c22 cm.
440 0 _aMacmillan international college editions
490 0 _aMacmillan international college editions
504 _a"Further reading": p. 283-284.
521 _aAll Ages.
650 0 _aMarketing.
650 0 _aAdvertising.
650 0 _aPublic relations.
700 1 _aJefkins, Frank William.
001 0000023297
003 0000
942 _cBK
999 _c47038
_d47038