000 02242cam a2200397Ia 4500
005 20150706003851.0
008 010326s2001 maua b 001 0 eng
010 _a 00133788
020 _a0618071881
040 _aDLC
_cDLC
_dNOR
049 _aNORA
050 0 0 _aHF1416
_i.J43 2001
060 _bJ G
082 0 0 _a658.848
_221
084 _a658.8
_bJ G
100 1 _aJeannet, Jean-Pierre.
245 1 0 _aGlobal marketing strategies
_h[Book /]
_cJean-Pierre Jeannet, H. David Hennessey.
250 _a5th ed.
260 _aBoston :
_bHoughton Mifflin,
_c2001.
300 _axxi, 762 p. :
_bcol. ill. ;
_c24 cm.
504 _aIncludes bibliographical references and indexes.
505 0 0 _tIntroduction --
_gch. 1.
_tIntroduction to global marketing --
_gpt. 1.
_tUnderstanding the global marketing environment --
_gch. 2. The
_tglobal economy --
_gch. 3.
_tCultural and social forces --
_gch. 4.
_tPolitical and legal forces --
_gpt. 2.
_tAnalyzing global marketing opportunities --
_gch. 5.
_tGlobal markets and buyers --
_gch. 6.
_tGlobal marketing research --
_gpt. 3.
_tDeveloping global marketing strategies --
_gch. 7.
_tDeveloping a global mindset --
_gch. 8.
_tGlobal marketing strategies --
_gch. 9.
_tGlobal market entry strategy --
_gpt. 4.
_tDesigning global marketing programs --
_gch. 10.
_tPricing for global markets --
_gch. 11.
_tGlobal promotion strategies --
_gch. 12.
_tManaging global advertising --
_gch. 13.
_tGlobal product and service strategies --
_gch. 14.
_tDeveloping new products for global markets --
_gch. 15.
_tManaging global distribution channels --
_gpt. 5.
_tManaging the global marketing effort --
_gch. 16.
_tOrganizing for global marketing --
_gch. 17.
_tPlanning and controlling global marketing --
_gch. 18. The
_texport and import trade process.
521 _aAll Ages.
580 _aAccompanied by case studies : Cases in global marketing strategies.
600 1 0 _aExport marketing
_zJeannet, Jean-Pierre.
650 0 _aExport marketing
_xManagement
_vCase studies.
700 1 _aHennessey, Hubert D.
787 1 _tCases in global marketing strategies
_b5th ed.
_w(OCoLC)52827180
949 _a30205002959301
994 _a02
_bNOR
001 0000023378
003 0000
942 _cBK
942 _cBK
942 _cBK
999 _c47055
_d47055