000 01197cam a2200385 a 4500
005 20150706003851.0
008 000224s2001 ohua b 001 0 eng
010 _a 00026225
020 _a0324022034
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5415.13
_b.C95 2001
060 _bC M
082 0 0 _a658.8
_221
084 _a658.8
_bC M
100 1 _aCzinkota, Michael R.
245 1 0 _aMarketing management
_h[Book /]
_cMichael R. Czinkota, Masaaki Kotabe.
250 _a2nd ed.
260 _aCincinnati :
_bSouth-Western College Pub.,
_c2001.
300 _axxv, 598 p. :
_bcol. ill. ;
_c28 cm.
504 _aIncludes bibliographical references and indexes.
521 _aAll Ages.
600 1 0 _aMarketing.
650 0 _aMarketing
_xManagement
_vCase studies.
650 0 _zCzinkota, Michael R.
700 1 _aKotabe, Masaaki.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
925 0 _aacquire
_b1 shelf copy
_xpolicy default
955 _ato SSCD pb04 02-24-00; se42 02-25-00; to Dewey 02-29-00;aa03 2-29-00; CIP ver. sc19 06-19-00; sc02 to BCCD 06-19-00
001 0000023437
003 0000
942 _cBK
942 _cBK
942 _cBK
999 _c47068
_d47068