000 01076pam a2200361 a 4500
005 20150706003852.0
008 970227s1998 ilua b 000 0 eng
010 _a 97005424
020 _a0256218943
040 _aDLC
_cDLC
_dMNI
049 _aMNIA
050 0 0 _aHF1416
_i.I54 1998
060 _a658.848
_bM.I
082 0 0 _a658.848
_221
084 _a658.848
_bM.I
100 1 _aMeloan, Taylor W.
245 1 0 _aInternational and global marketing
_h[Book :]
_bconcepts and cases /
_c[edited by] Taylor W. Meloan, John L. Graham.
246 1 4 _aInternational & global marketing.
250 _a2nd ed.
260 _aBoston, Mass. :
_bIrwin/McGraw Hill,
_cc1998.
300 _axvi, 439 p. :
_bill. ;
_c24 cm.
440 4 _aThe Irwin/McGraw-Hill series in marketing
504 _aIncludes bibliographical references.
521 _aAll Ages.
650 0 _aExport marketing.
650 0 _aExport marketing
_xCase studies.
700 1 _aMeloan, Taylor W.
700 1 _aGraham, John L.
994 _a02
_bMNI
001 0000023537
003 0000
942 _cBK
999 _c47101
_d47101