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020 | _a0072894822 | ||
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_aDLC _beng _cDLC _dDLC |
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_aHF5415 _b.M378 2000 |
060 | _bPE | ||
082 | 0 | 0 |
_a658.8 _221 |
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_a658.8 _bPE |
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100 | 1 | _aPerreault, William D. | |
245 | 1 | 0 |
_aEssentials of marketing _h[[Book] :] _ba global managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
260 |
_aBoston : _bIrwin/McGraw-Hill, _c2000. |
||
300 |
_axxvii, 592, 27, 10 p. : _bill. (some col.) ; _c28 cm. + _e1 Cd-Rom (4 ¾ In.). |
||
440 | 4 | _aThe Irwin/McGraw-Hill series in marketing | |
500 | _aIncludes indexes. | ||
521 | _aAll Ages. | ||
600 | 1 | 0 |
_aMarketing. _zPerreault, William D. |
700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome).) |
|
942 |
_cBK _2ddc |
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_c47102 _d47102 |