000			00955cam a22003014a 4500
001			0000023539
003			0000
005			20150721130534.0
008			990726s2000 maua 001 0 eng
010			_a 99040845
020			_a0072894822
040			_aDLC _beng _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415 _b.M378 2000
060			_bPE
082	0	0	_a658.8 _221
084			_a658.8 _bPE
100	1		_aPerreault, William D.
245	1	0	_aEssentials of marketing _h[[Book] :] _ba global managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy.
260			_aBoston : _bIrwin/McGraw-Hill, _c2000.
300			_axxvii, 592, 27, 10 p. : _bill. (some col.) ; _c28 cm. + _e1 Cd-Rom (4 ¾ In.).
440		4	_aThe Irwin/McGraw-Hill series in marketing
500			_aIncludes indexes.
521			_aAll Ages.
600	1	0	_aMarketing. _zPerreault, William D.
700	1		_aMcCarthy, E. Jerome _q(Edmund Jerome).)
942			_cBK _2ddc
999			_c47102 _d47102