000 00955cam a22003014a 4500
001 0000023539
003 0000
005 20150721130534.0
008 990726s2000 maua 001 0 eng
010 _a 99040845
020 _a0072894822
040 _aDLC
_beng
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5415
_b.M378 2000
060 _bPE
082 0 0 _a658.8
_221
084 _a658.8
_bPE
100 1 _aPerreault, William D.
245 1 0 _aEssentials of marketing
_h[[Book] :]
_ba global managerial approach /
_cWilliam D. Perreault, Jr., E. Jerome McCarthy.
260 _aBoston :
_bIrwin/McGraw-Hill,
_c2000.
300 _axxvii, 592, 27, 10 p. :
_bill. (some col.) ;
_c28 cm. +
_e1 Cd-Rom (4 ¾ In.).
440 4 _aThe Irwin/McGraw-Hill series in marketing
500 _aIncludes indexes.
521 _aAll Ages.
600 1 0 _aMarketing.
_zPerreault, William D.
700 1 _aMcCarthy, E. Jerome
_q(Edmund Jerome).)
942 _cBK
_2ddc
999 _c47102
_d47102