000			01358cam a2200409 a 4500
005			20150706003852.0
008			991208s2000 txua b 001 0 eng
010			_a 99074297
020			_a0030211131
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5415.123 _b.S54 2000
060			_bS A
082	0	0	_a659 _221
084			_a659 _bS A
100	1		_aShimp, Terence A.
245	1	0	_aAdvertising, promotion & supplemental aspects of integrated marketing communications _h[Book /] _cTerence A. Shimp.
246	3		_aAdvertising, promotion, and supplemental aspects of integrated marketing communications.
246	3	0	_aAdvertising promotion.
250			_a5th ed.
260			_aFort Worth : _bDryden Press, _c2000.
300			_axxix, 674 p. : _bill. (some col.) ; _c29 cm.
440		4	_aThe Dryden Press series in marketing
504			_aIncludes bibliographical references and indexes.
521			_aAll Ages.
650		0	_aCommunication in marketing.
650		0	_aSales promotion.
650		0	_aAdvertising.
650		0	_aDirect marketing.
906			_a7 _bcbc _corigcop _d3 _encip _f19 _gy-gencatlg
925	0		_aacquire _b1 shelf copy _xpolicy default
955			_ato SSCD pb07 12-08-99; se42 01-10-00; se50 to Dewey 02-16-00; aa19 02-18-2000
001			0000023547
003			0000
942			_cBK
942			_cBK
942			_cBK
999			_c47104 _d47104