000			01082pam a2200361 a 4500
005			20150706003853.0
008			991214s2001 at a b 001 0 eng
010			_a 99087757
020			_a0324043767
040			_aDLC _cDLC _dNTC
049			_aNTCA
050	0	0	_aHF5415 _b.L2623 2001
060			_a658.8 _bLE
082	0	0	_a658.8 _221
084			_a658.8 _bLE
092			_a658.8 _iLa
100	1		_aLamb, Charles W.
245	1	0	_aEssentials of Marketing _h[Book /] _cCharles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
250			_a2nd ed.
260			_aAustralia ; _aUnited States : _bSouth-Western College Pub., _c2001.
300			_axxviii, 579 p. : _bcol. ill. ; _c28 cm. + _e1 computer laser optical disc (4 3/4 in.).
504			_aIncludes bibliographical references (p. 552-564) and indexes.
521			_aAll Ages.
650		0	_aMarketing.
650		0	_aMarketing _xManagement.
700	1		_aHair, Joseph F.
700	1		_aMcDaniel, Carl D.
949			_a30213000494511
994			_a01 _bNTC
001			0000023875
003			0000
942			_cBK
999			_c47170 _d47170