| 000 | 01016cam a2200325 a 4500 | ||
|---|---|---|---|
| 005 | 20150706003853.0 | ||
| 008 | 940628s1995 ilua b 001 0 eng | ||
| 020 | _a0256169101 | ||
| 040 |
_aDLC _beng _cDLC _dDLC |
||
| 060 | _bR B | ||
| 082 | 0 | 0 |
_a658.802 _220 |
| 084 |
_a658.802 _bR B |
||
| 100 | 1 | _aRangan, Kasturi V. | |
| 245 | 1 | 0 |
_aBusiness marketing strategy _h[Book :] _bconcepts and applications / _cV. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. |
| 250 | _a1st ed. | ||
| 260 |
_aChicago : _bIrwin, _c1995. |
||
| 300 |
_axiii, 354 p. : _bill. ; _c24 cm. |
||
| 440 | 4 | _aThe Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 521 | _aAll Ages. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aProduct management. | |
| 650 | 0 |
_aIndustrial marketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 | _aMoriarity, Rowland T. | |
| 700 | 1 | _aShapiro, Benson P. | |
| 001 | 0000023933 | ||
| 003 | 0000 | ||
| 942 | _cBK | ||
| 999 |
_c47179 _d47179 |
||