000 01509cam a2200409 a 4500
005 20150706003853.0
008 040622r20022004ne a b 001 0 eng d
010 _a 2004274704
020 _a0750648384
040 _aGAS
_beng
_cGAS
_dOCLCQ
_dDLC
042 _alccopycat
050 0 0 _aHF5415.13
_b.A354 2004
082 _a658.8
084 _a658.8
_bA I
100 1 _aAhmed, Pervaiz K.
245 1 0 _aInternal marketing
_h[Book :]
_btools and concepts for customer-focused management /
_cPervaiz K. Ahmed and Mohammed Rafiq.
246 3 1 _aTools and concepts for customer-focused management.
260 _aAmsterdam ;
_aBoston :
_bElsevier Butterworth-Heinemann,
_c2004.
300 _ax, 299 p. :
_bill. ;
_c23cm.
500 _aPublished in association with The Chartered Institute of Marketing.
504 _aIncludes bibliographical references and index.
521 _aAll Ages.
600 1 0 _aMarketing
_zAhmed, Pervaiz K.
650 0 _aMarketing
_xManagement
_vCase studies.
650 0 _aOrganizational effectiveness.
650 0 _aOrganizational effectiveness
_vCase studies.
650 0 _aRelationship marketing.
650 0 _aCustomer relations.
700 1 _aRafiq, Mohammed.
710 2 _aChartered Institute of Marketing.
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/els051/2004274704.html
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/fy045/2004274704.html
001 0000023937
003 0000
942 _cBK
942 _cBK
999 _c47180
_d47180