000 | 01509cam a2200409 a 4500 | ||
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005 | 20150706003853.0 | ||
008 | 040622r20022004ne a b 001 0 eng d | ||
010 | _a 2004274704 | ||
020 | _a0750648384 | ||
040 |
_aGAS _beng _cGAS _dOCLCQ _dDLC |
||
042 | _alccopycat | ||
050 | 0 | 0 |
_aHF5415.13 _b.A354 2004 |
082 | _a658.8 | ||
084 |
_a658.8 _bA I |
||
100 | 1 | _aAhmed, Pervaiz K. | |
245 | 1 | 0 |
_aInternal marketing _h[Book :] _btools and concepts for customer-focused management / _cPervaiz K. Ahmed and Mohammed Rafiq. |
246 | 3 | 1 | _aTools and concepts for customer-focused management. |
260 |
_aAmsterdam ; _aBoston : _bElsevier Butterworth-Heinemann, _c2004. |
||
300 |
_ax, 299 p. : _bill. ; _c23cm. |
||
500 | _aPublished in association with The Chartered Institute of Marketing. | ||
504 | _aIncludes bibliographical references and index. | ||
521 | _aAll Ages. | ||
600 | 1 | 0 |
_aMarketing _zAhmed, Pervaiz K. |
650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
650 | 0 | _aOrganizational effectiveness. | |
650 | 0 |
_aOrganizational effectiveness _vCase studies. |
|
650 | 0 | _aRelationship marketing. | |
650 | 0 | _aCustomer relations. | |
700 | 1 | _aRafiq, Mohammed. | |
710 | 2 | _aChartered Institute of Marketing. | |
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/els051/2004274704.html |
856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/fy045/2004274704.html |
001 | 0000023937 | ||
003 | 0000 | ||
942 | _cBK | ||
942 | _cBK | ||
999 |
_c47180 _d47180 |