000 00966pam a22003134a 4500
005 20150706003853.0
008 020722s2002 enka b 001 0 eng
010 _a 2002026236
020 _a075065449X
040 _aDLC
_beng
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5415
_b.W5476 2002
060 _bW F
082 0 0 _a658.8
_221
084 _a658.8
_bW F
100 1 _aWilmshurst, John.
245 1 4 _aThe Fundamentals and practice of marketing
_h[Book /]
_cJohn Wilmshurst, Adrian Mackay.
250 _a4th ed.
260 _aOxford ;
_aBoston, MA :
_bButterworth-Heinemann,
_c2002.
300 _aviii, 376 p. :
_bill. ;
_c25 cm.
521 _aAll Ages.
650 0 _aMarketing.
700 1 _aMackay, Adrian.
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/els031/2002026236.html
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/els031/2002026236.html
001 0000023956
003 0000
942 _cBK
999 _c47183
_d47183