000 00962pam a2200313 a 4500
005 20150706003853.0
008 950518s1996 ilua b 001 0 eng
010 _a 95022508
020 _a 0256136920
_z025606929 (Int'l students ed.)
040 _aDLC
_beng
_cDLC
_dDLC
050 0 0 _aHF5415.13
_b.W249 1996
060 _bWM
082 0 _a658.802
_220
084 _a658.802
_bWM
100 1 _aWalker, Orville C.
245 1 0 _aMarketing strategy
_h[Book :]
_bplanning and implementation /
_cOrville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larr�ch�.
250 _a2nd ed.
260 _aChicago :
_bIrwin,
_c1996.
300 _axxiv, 392 p. :
_bill. ;
_c23 cm.
440 0 _aIrwin series in marketing
504 _aIncludes bibliographical references and indexes.
521 _aAll Ages.
600 1 0 _aMarketing.
700 1 _aBoyd, Harper W.
700 1 _aLarr�ch�, Jean-Claude.
001 0000023959
003 0000
942 _cBK
999 _c47184
_d47184