| 000 | 00962pam a2200313 a 4500 | ||
|---|---|---|---|
| 005 | 20150706003853.0 | ||
| 008 | 950518s1996 ilua b 001 0 eng | ||
| 010 | _a 95022508 | ||
| 020 |
_a 0256136920 _z025606929 (Int'l students ed.) |
||
| 040 |
_aDLC _beng _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.W249 1996 |
| 060 | _bWM | ||
| 082 | 0 |
_a658.802 _220 |
|
| 084 |
_a658.802 _bWM |
||
| 100 | 1 | _aWalker, Orville C. | |
| 245 | 1 | 0 |
_aMarketing strategy _h[Book :] _bplanning and implementation / _cOrville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larr�ch�. |
| 250 | _a2nd ed. | ||
| 260 |
_aChicago : _bIrwin, _c1996. |
||
| 300 |
_axxiv, 392 p. : _bill. ; _c23 cm. |
||
| 440 | 0 | _aIrwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 521 | _aAll Ages. | ||
| 600 | 1 | 0 | _aMarketing. |
| 700 | 1 | _aBoyd, Harper W. | |
| 700 | 1 | _aLarr�ch�, Jean-Claude. | |
| 001 | 0000023959 | ||
| 003 | 0000 | ||
| 942 | _cBK | ||
| 999 |
_c47184 _d47184 |
||