000 | 01110cam a2200361 a 4500 | ||
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005 | 20150706003853.0 | ||
008 | 910829s1992 nyua b 00110 eng | ||
010 | _a 91033714 | ||
020 | _a0814450423 | ||
040 |
_aDLC _beng _cDLC _dDLC _dCaOOPO |
||
050 | 0 | 0 |
_aHF5415.122 _b.M34 1992 |
055 | _aHF5415 | ||
060 | _bMI | ||
082 | 0 |
_a658.8 _220 |
|
084 |
_a658.8 _bMI |
||
100 | 1 | 0 | _aMagrath, Allan J. |
245 | 1 | 4 |
_aThe 6Iimperatives of Marketing _h[Book :] _blessons from the world's best companies / _cAllan J. Magrath. |
260 | 0 |
_aNew York, NY : _bAmerican Management Association, _c1992. |
|
300 |
_a196 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
521 | _aAll Ages. | ||
600 | 1 | 0 |
_aMarketing. _zMagrath, Allan J. |
650 | 0 | _aConsumer satisfaction. | |
650 | 0 |
_aMarketing _vCase studies. |
|
650 | 6 | _aMarketing. | |
650 | 6 |
_aConsommateurs _xSatisfaction. |
|
650 | 6 |
_aMarketing _vCas, �tudes de. |
|
740 | 0 | 1 | _aMarketing leadership. |
740 | 0 | 1 | _aSix imperatives of marketing. |
001 | 0000024053 | ||
003 | 0000 | ||
942 | _cBK | ||
999 |
_c47202 _d47202 |