000 01110cam a2200361 a 4500
005 20150706003853.0
008 910829s1992 nyua b 00110 eng
010 _a 91033714
020 _a0814450423
040 _aDLC
_beng
_cDLC
_dDLC
_dCaOOPO
050 0 0 _aHF5415.122
_b.M34 1992
055 _aHF5415
060 _bMI
082 0 _a658.8
_220
084 _a658.8
_bMI
100 1 0 _aMagrath, Allan J.
245 1 4 _aThe 6Iimperatives of Marketing
_h[Book :]
_blessons from the world's best companies /
_cAllan J. Magrath.
260 0 _aNew York, NY :
_bAmerican Management Association,
_c1992.
300 _a196 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
521 _aAll Ages.
600 1 0 _aMarketing.
_zMagrath, Allan J.
650 0 _aConsumer satisfaction.
650 0 _aMarketing
_vCase studies.
650 6 _aMarketing.
650 6 _aConsommateurs
_xSatisfaction.
650 6 _aMarketing
_vCas, �tudes de.
740 0 1 _aMarketing leadership.
740 0 1 _aSix imperatives of marketing.
001 0000024053
003 0000
942 _cBK
999 _c47202
_d47202