000 01641nam a2200397 a 4500
001 0000024133
003 0000
005 20150721114641.0
008 990714s1998 maua b 001 0 eng d
010 _a 02024234 .01
020 _a0321001958
020 _a0321030494 (doc)
040 _aCaQMHE
_bfre
_dCaQQLA
_cSOUL
050 _aHF 5415 .125 L728ma
082 _a658.802
084 _a658.802
_bG.M
100 1 _aLilien, Gary L.,
_d1946-
245 1 0 _aTutorial to accompany Marketing engineering
_h[Book :]
_bcomputer-assisted marketing analysis and planning /
_cGary L. Lilien, Arvind Rangaswamy.
246 1 4 _aTutorial, Marketing engineering : computer-assisted marketing analysis and planning.
246 1 8 _aTutorial & CD ROM, Marketing engineering : computer-assisted marketing analysis and planning.
260 _aReading, Mass. :
_bAddison-Wesley,
_cc1998.
300 _a360 p.
_c25cm. +
_e1 Cd-Rom (4 ¾ In.).
500 _aTitre du disque optique compact : Marketing engineering : computer-assisted marketing analysis and planning.
500 _aAccompagne : Marketing engineering : computer-assisted marketing analysis and planning.
504 _aBibliogr.
521 _aAll Ages.
650 6 _aMarketing
_xInformatique.
650 6 _aMarketing
_xPrise de d�cision
_xMod?eles math�matiques.
650 6 _aMarketing
_xPrise de d�cision
_xInformatique.
650 0 _aMarketing
_xData processing.
650 0 _aMarketing
_xDecision making
_xMathematical models.
650 0 _aMarketing
_xDecision making
_xData processing.
700 1 _aRangaswamy, Arvind.
866 0 _aDOC;3039-5772
942 _cBK
_2ddc
999 _c47217
_d47217