000 | 01641nam a2200397 a 4500 | ||
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001 | 0000024133 | ||
003 | 0000 | ||
005 | 20150721114641.0 | ||
008 | 990714s1998 maua b 001 0 eng d | ||
010 | _a 02024234 .01 | ||
020 | _a0321001958 | ||
020 | _a0321030494 (doc) | ||
040 |
_aCaQMHE _bfre _dCaQQLA _cSOUL |
||
050 | _aHF 5415 .125 L728ma | ||
082 | _a658.802 | ||
084 |
_a658.802 _bG.M |
||
100 | 1 |
_aLilien, Gary L., _d1946- |
|
245 | 1 | 0 |
_aTutorial to accompany Marketing engineering _h[Book :] _bcomputer-assisted marketing analysis and planning / _cGary L. Lilien, Arvind Rangaswamy. |
246 | 1 | 4 | _aTutorial, Marketing engineering : computer-assisted marketing analysis and planning. |
246 | 1 | 8 | _aTutorial & CD ROM, Marketing engineering : computer-assisted marketing analysis and planning. |
260 |
_aReading, Mass. : _bAddison-Wesley, _cc1998. |
||
300 |
_a360 p. _c25cm. + _e1 Cd-Rom (4 ¾ In.). |
||
500 | _aTitre du disque optique compact : Marketing engineering : computer-assisted marketing analysis and planning. | ||
500 | _aAccompagne : Marketing engineering : computer-assisted marketing analysis and planning. | ||
504 | _aBibliogr. | ||
521 | _aAll Ages. | ||
650 | 6 |
_aMarketing _xInformatique. |
|
650 | 6 |
_aMarketing _xPrise de d�cision _xMod?eles math�matiques. |
|
650 | 6 |
_aMarketing _xPrise de d�cision _xInformatique. |
|
650 | 0 |
_aMarketing _xData processing. |
|
650 | 0 |
_aMarketing _xDecision making _xMathematical models. |
|
650 | 0 |
_aMarketing _xDecision making _xData processing. |
|
700 | 1 | _aRangaswamy, Arvind. | |
866 | 0 | _aDOC;3039-5772 | |
942 |
_cBK _2ddc |
||
999 |
_c47217 _d47217 |