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| 005 | 20150706003853.0 | ||
| 008 | 970515s1998 maua b 001 0 eng | ||
| 010 | _a 97021787 | ||
| 020 | _a032100194X | ||
| 035 | _9(DLC) 97021787 | ||
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_aDLC _cDLC _dDLC |
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_aHF5415.125 _b.L54 1998 |
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_a658.8020285 _221 |
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| 100 | 1 |
_aLilien, Gary L., _d1946- |
|
| 245 | 1 | 0 |
_aMarketing engineering _h[[Book] :] _bcomputer-assisted marketing analysis and planning / _cGary L. Lilien, Arvind Rangaswamy. |
| 260 |
_aReading, Mass. : _bAddison-Wesley, _c1998. |
||
| 300 |
_axvii, 350 p. : _bill. ; _c26 cm.+. |
||
| 504 | _aIncludes bibliographical references (p. [323]-337) and index. | ||
| 521 | _aAll Ages. | ||
| 650 | 0 |
_aMarketing _xData processing. |
|
| 650 | 0 |
_aMarketing _xDecision making _xMathematical models. |
|
| 650 | 0 |
_aMarketing _xDecision making _xData processing. |
|
| 700 | 1 | _aRangaswamy, Arvind. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 955 | _apc20 to sa00 05-15-97; se42 05-16-97/se01; se50 05-19-97; CIP ver. se45 09-04-97 | ||
| 991 |
_bc-GenColl _hHF5415.125 _i.L54 1998 _tCopy 1 _wBOOKS |
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