000			01970cam a22003854a 4500
005			20150706003855.0
008			031002s2004 njua 001 0 eng
010			_a 2003021913
020			_a0130984752
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aTX911.3.E4 _bC68 2004
060			_bCI
082	0	0	_a647.940285 _222
084			_a647.940285 _bCI
100	1		_aCox, Barbara G., _d1946-
245	1	0	_aInternet marketing in hospitality _h[[Book] /] _cBarbara Cox, William Koelzer.
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _c2004.
300			_axiv, 322 p. : _bill. ; _c24 cm.
440		0	_aNetEffect series
500			_aIncludes index.
505	0		_aHospitality industry--types of businesses, types of sites -- Standing out from the crowd : positioning, audience and goals -- Web site content -- Site appearance and organization (aka look and feel) -- Online reservations and other interactive functions -- Portals, search engines, directories, & other places to be found -- Internet advertising of your web site -- Promotion (on the net and off) and print/media advertising -- Marketing by e-mail -- E-mail mechanics --Writing e-mail (with sample e-mail messages).
521			_aAll Ages.
650		0	_aHospitality industry _xData processing.
650		0	_aHospitality industry _xManagement.
700	1		_aKoelzer, William.
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip049/2003021913.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
925	0		_aacquire _b2 shelf copies _xpolicy default
955			_asc19 2003-10-02 _csc19 2003-10-02 _asc23 to ASCD-Tech I & II 2003-10-06; _djg05 2003-10-14 _ejg08 2003-10-15 to Dewey _aaa15 2003-10-16 _aps14 2004-03-31 1 copy rec'd., to CIP ver. _ajf00 2004-04-07 _ejf12 2004-04-28 to BCCD; _apx09 2004-06-29 copy 2 to BCCD
963			_aGay Pauley; phone: 480-991-7881; email: gpauley@hh-pub.com
001			0000025160
003			0000
942			_cBK
999			_c47365 _d47365