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| 008 | 030716s2005 ohua b 001 0 eng | ||
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_aHF5415 _b.L2623 2005 |
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| 100 | 1 | _aLamb, Charles W. | |
| 245 | 1 | 0 |
_aEssentials of marketing _h[Book /] _cCharles W. Lamb, Joseph F. Hair, Carl McDaniel. |
| 250 | _a4th ed. | ||
| 260 |
_aMason, Ohio : _bThomson/South-Western, _c2005. |
||
| 300 |
_a 572 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 521 | _aAll Ages. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aHair, Joseph F. | |
| 700 | 1 | _aMcDaniel, Carl D. | |
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