000			02140pam a22003254a 4500
005			20150706003858.0
008			000228s2001 njua b 001 0 eng
010			_a 00027875
015			_aGBA1-00428
020			_a0130263125
042			_apcc
050	0	0	_aHF5415 _i.K636 2001
060			_bKP
082	0	0	_a658.8 _221
084			_a658.8 _bKP
100	1		_aKotler, Philip.
245	1	0	_aPrinciples of marketing _h[Book /] _cPhilip Kotler, Gary Armstrong.
250			_a9th ed.
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _c2001.
300			_axxxi, 785, [53] p. : _bcol. ill. ; _c28 cm.+cd.
504			_aIncludes bibliographical references and indexes.
505	0		_aUnderstanding marketing and the marketing process. Marketing in a changing world: creating customer value and satisfaction -- Strategic planning and the marketing process -- The marketing environment -- Developing marketing opportunities and strategies. Marketing research and information systems -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation, targeting, and positioning for competitive advantage -- Developing the marketing mix. Product and services strategy -- New-product development and product life-cycle strategies --Pricing products: pricing considerations and approaches -- Pricing products: pricing strategies -- Distribution channels and logistics management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the new marketing model -- Managing marketing. Competitive strategies: attracting, retaining, and growing customers -- The global marketplace -- Marketing and society: social responsibility and marketing ethics -- Appendix 1: Measuring and forecasting demand -- Appendix 2: Marketing arithmetic -- Appendix 3: Careers in marketing.
521			_aAll Ages.
650		0	_aMarketing.
700	1		_aArmstrong, Gary.
994			_a02 _bXOT
001			0000029848
003			0000
942			_cBK
999			_c47647 _d47647