000 00825pam a2200277 a 4500
005 20150706003858.0
008 990602s2000 ohua b 001 0 eng
010 _a 99035181
020 _a0324014805
040 _aDLC
_beng
_cDLC
_dDLC
050 0 0 _aHF5415.13
_b.J35 2000
082 0 0 _a658.802
_221
084 _a658.802
_bJ.M
100 1 _aJain, Subhash C.,
_d1942-
245 1 0 _aMarketing planning & strategy
_h[Book /]
_cSubhash C. Jain.
246 3 _aMarketing planning and strategy.
250 _a6th ed.
260 _aCincinnati, Ohio :
_bSouth-Western College Pub.,
_c2000.
300 _axviii, 925 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and indexes.
521 _aAll Ages.
600 1 0 _aMarketing
_zJain, Subhash C.,.
001 0000029878
003 0000
942 _cBK
999 _c47670
_d47670