000 01017cam a2200325 a 4500
005 20150706003901.0
008 950427s1996 enka b 001 0 eng
010 _a 95018294
020 _a0415128684
020 _a0415186765
040 _aDLC
_beng
_cDLC
_dDLC
050 0 0 _aHF5827
_b.F67 1995
082 0 0 _a659.1
_220
084 _a659.1
_bFP
100 1 _aForceville, Ch.
_q(Charles).
245 1 0 _aPictorial metaphor in advertising
_h[Book /]
_cCharles Forceville.
260 _aLondon ;
_aNew York :
_bRoutledge,
_c1996.
300 _ax, 233 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references (p. [223-230]) and index.
521 _aAll Ages.
650 0 _aSymbolism in advertising.
650 0 _aPictures
_xPrinting.
650 0 _aMetaphor.
650 0 _aAdvertising layout and typography.
700 1 _aForceville, Ch.
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0649/95018294-d.html
001 0000031624
003 0000
942 _cBK
999 _c47897
_d47897