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| 008 | 950531s1995 enka b 000 0 eng | ||
| 010 | _a 95158530 | ||
| 020 | _a0201627442 | ||
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_a658.8 _220 |
| 084 |
_a658.8 _bMC |
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| 100 | 1 | _aMoutinho, Luiz. | |
| 245 | 1 | 0 |
_aCases in marketing management _h[Book /] _cLuiz Moutinho. |
| 250 | _a2nd ed. | ||
| 260 |
_aWokingham, England ; _aReading, Mass. : _bAddison-Wesley, _c1995. |
||
| 300 |
_axii, 390 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 521 | _aAll Ages. | ||
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 | _aMoutinho, Luiz. | |
| 906 |
_a7 _bcbc _corignew _d3 _encip _f19 _gy-gencatlg |
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| 922 | _aad | ||
| 955 | _apb18 05-31-95 to cat.; se20 06-14-95/se01 06-15-95; se50 07-03-95;aa05 07-12-95 | ||
| 991 |
_bc-GenColl _hHF5415.13 _i.M69 1995 _tCopy 1 _wBOOKS |
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