000 01091cam a22003134a 4500
005 20150706003908.0
008 040823s2006 mauad bi 001 0 eng
020 _a0072865784
040 _aDLC
_beng
_cDLC
_dDLC
042 _apcc
060 _bDB
082 0 0 _a658.8
_222
084 _a658.8
_bDB
100 1 _aDwyer, Robert F.
245 1 0 _aBusiness marketing
_h[Book :]
_bconnecting strategy, relationships, and learning /
_cF. Robert Dwyer, John F. Tanner, Jr.
250 _a3rd ed.
260 _aBoston, Mass. :
_bMcGraw-Hill,
_c2006.
300 _axxix, 683 p. :
_bill., charts ;
_c26 cm.
440 0 _aMcGraw-Hill/Irwin series in marketing
504 _aIncludes bibliographical references (p. 652-660) and index.
521 _aAll Ages.
600 1 0 _aMarketing.
_xDwyer, F. Robert.
700 1 _aTanner, John F.
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0618/2004058191-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0618/2004058191-t.html
001 0000035796
003 0000
942 _cBK
999 _c48436
_d48436