000 01244pam a2200361 a 4500
005 20150706003908.0
008 940729s1995 iluab b 001 0 eng
010 _a 94031421
020 _a025611319X
035 _9(DLC) 94031421
040 _aDLC
_cDLC
_dDLC
043 _an-us---
050 0 0 _aHF5415.1
_b.B4155 1995
060 _bBM
082 0 0 _a658.8
_220
084 _a658.8
_bBM
100 1 _aBearden, William O.,
_d1945-
245 1 0 _aMarketing
_h[Book :]
_bprinciples & perspectives /
_cWilliam O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
260 _aChicago :
_bIrwin,
_c1995.
300 _axlviii, 631 p. :
_bcol. ill., col. map ;
_c28 cm.
440 4 _aThe Irwin series in marketing
504 _aIncludes bibliographical references (p. [584]-601) and index.
521 _aAll Ages.
600 1 0 _aMarketing
_xBearden, William O.,.
700 1 _aIngram, Thomas N.
700 1 _aLaForge, Raymond W.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
955 _apc14 to sa00 07-29-94; sc00 08-01-94; sc16 08-01-94; sc17; sc03 to DDC 08-02-94; CIP ver. pv07 02-22-95
991 _bc-GenColl
_hHF5415.1
_i.B4155 1995
_p00033522812
_tCopy 1
_wBOOKS
001 0000035802
003 0000
942 _cBK
999 _c48438
_d48438