000 01055nam a2200337 a 4500
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008 970303s1997 txua b 001 0 eng
010 _a 96083162
020 _a0030177421
035 _9(DLC) 96083162
040 _aDLC
_cDLC
050 0 0 _aHF5415.13
_b.D48 1997
082 0 0 _a658.8
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084 _a658.8
_bD M
100 1 _aDickson, Peter R.
245 1 0 _aMarketing management
_h[Book /]
_cPeter R. Dickson.
250 _a2nd ed.
260 _aFort Worth :
_bDryden Press ,
_c1997.
300 _axxxiv, 813 p. :
_bcol. ill. ;
_c26cm.
440 4 _aThe Dryden Press series in marketing
504 _aIncludes bibliographical references and indexes.
521 _aAll Ages.
650 0 _aMarketing
_xManagement.
_zDickson, Peter R.
906 _a7
_bcbc
_corignew
_d2
_eopcn
_f19
_gy-gencatlg
922 _aco
955 _apb18 03-03-97 to cat.; se42/se01 03-12-97; sd57 03-19-97
991 _bc-GenColl
_hHF5415.13
_i.D48 1997
_p00038696282
_tCopy 1
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942 _cBK
999 _c48439
_d48439