000 00908pam a22003014a 4500
005 20150706003908.0
008 010410s2002 enka b 001 0 eng
010 _a 2001019948
015 _aGBA2-74362
020 _a041523039X
020 _a0415230403 (pbk.)
040 _aDLC
_beng
_cDLC
_dC\P
_dUKM
_dLVB
_dNLGGC
_dDLC
042 _apcc
050 0 0 _aHF5415.123
_b.V37 2002
060 _a658.8'02
_bVM
082 0 0 _a658.8'02
_221
084 _a658.8'02
_bVM
_2bcl
100 1 _aVarey, Richard J.,
_d1955-
245 1 0 _aMarketing communication
_h[Book :]
_bprinciples and practice /
_cRichard J. Varey.
260 _aLondon ;
_aNew York :
_bRoutledge,
_c2002.
300 _axxv, 389 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references (p. [360]-377) and index.
521 _aAll Ages.
650 0 _aCommunication in marketing.
001 0000035923
003 0000
942 _cBK
999 _c48457
_d48457