| 000 | 00908pam a22003014a 4500 | ||
|---|---|---|---|
| 005 | 20150706003908.0 | ||
| 008 | 010410s2002 enka b 001 0 eng | ||
| 010 | _a 2001019948 | ||
| 015 | _aGBA2-74362 | ||
| 020 | _a041523039X | ||
| 020 | _a0415230403 (pbk.) | ||
| 040 |
_aDLC _beng _cDLC _dC\P _dUKM _dLVB _dNLGGC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.123 _b.V37 2002 |
| 060 |
_a658.8'02 _bVM |
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_a658.8'02 _221 |
| 084 |
_a658.8'02 _bVM _2bcl |
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| 100 | 1 |
_aVarey, Richard J., _d1955- |
|
| 245 | 1 | 0 |
_aMarketing communication _h[Book :] _bprinciples and practice / _cRichard J. Varey. |
| 260 |
_aLondon ; _aNew York : _bRoutledge, _c2002. |
||
| 300 |
_axxv, 389 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references (p. [360]-377) and index. | ||
| 521 | _aAll Ages. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 001 | 0000035923 | ||
| 003 | 0000 | ||
| 942 | _cBK | ||
| 999 |
_c48457 _d48457 |
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