000 | 00908pam a22003014a 4500 | ||
---|---|---|---|
005 | 20150706003908.0 | ||
008 | 010410s2002 enka b 001 0 eng | ||
010 | _a 2001019948 | ||
015 | _aGBA2-74362 | ||
020 | _a041523039X | ||
020 | _a0415230403 (pbk.) | ||
040 |
_aDLC _beng _cDLC _dC\P _dUKM _dLVB _dNLGGC _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5415.123 _b.V37 2002 |
060 |
_a658.8'02 _bVM |
||
082 | 0 | 0 |
_a658.8'02 _221 |
084 |
_a658.8'02 _bVM _2bcl |
||
100 | 1 |
_aVarey, Richard J., _d1955- |
|
245 | 1 | 0 |
_aMarketing communication _h[Book :] _bprinciples and practice / _cRichard J. Varey. |
260 |
_aLondon ; _aNew York : _bRoutledge, _c2002. |
||
300 |
_axxv, 389 p. : _bill. ; _c26 cm. |
||
504 | _aIncludes bibliographical references (p. [360]-377) and index. | ||
521 | _aAll Ages. | ||
650 | 0 | _aCommunication in marketing. | |
001 | 0000035923 | ||
003 | 0000 | ||
942 | _cBK | ||
999 |
_c48457 _d48457 |