| 000 | 01222cam a22003734a 4500 | ||
|---|---|---|---|
| 005 | 20150706003908.0 | ||
| 008 | 020109s2003 mauab b 001 0 eng | ||
| 010 | _a 2002016549 | ||
| 020 | _a0072466650 | ||
| 020 | _a0071151613 (international : alk. paper) | ||
| 040 |
_aDLC _beng _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.135 _b.C72 2003 |
| 060 | _bCS | ||
| 082 | 0 | 0 |
_a658.802 _221 |
| 084 |
_a658.802 _bCS |
||
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic marketing _h[Book /] _cDavid W. Cravens, Nigel F. Piercy. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2003. |
||
| 300 |
_axviii, 843 p. : _bill., maps ; _c26 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 521 | _aAll Ages. | ||
| 600 | 1 | 0 |
_aMarketing _zCravens, David W. |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 | _aPiercy, Nigel. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh021/2002016549.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh021/2002016549.html |
| 001 | 0000035925 | ||
| 003 | 0000 | ||
| 942 | _cBK | ||
| 999 |
_c48458 _d48458 |
||