000 01065cam a2200313 a 4500
005 20150706003908.0
008 861126s1987 nyua b 000 0 eng
010 _a 86032402
020 _a0471845299
040 _aDLC
_beng
_cDLC
_dDLC
050 0 0 _aHF5415
_b.C54247 1987
060 _bCD
082 0 0 _a658.802
_219
084 _a658.802
_bCD
100 1 _aCohen, William A.,
_d1937-
245 1 0 _aDeveloping a winning marketing plan
_h[Book /]
_cWilliam A. Cohen.
260 _aNew York :
_bWiley,
_c1987.
300 _aix, 324 p. :
_bill. ;
_c24 cm.
440 0 _aWiley series on business strategy
504 _aBibliography: p. 283.
521 _aAll Ages.
600 1 0 _aMarketing.
_zCohen, William A.,.
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/bios/wiley041/86032402.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/wiley033/86032402.html
856 4 _3Table of Contents
_uhttp://www.loc.gov/catdir/toc/onix03/86032402.html
001 0000036012
003 0000
942 _cBK
999 _c48471
_d48471