000 00838cam a2200289 a 4500
005 20150706003908.0
008 980708s1999 txua b 001 0 eng
010 _a 98070999
020 _a0030248019
040 _aDLC
_beng
_cDLC
_dDLC
050 0 0 _aHF5415.13
_b.M3586 1999
060 _a658.84
_bFM
082 0 0 _a658.84
_221
084 _a658.84
_bFM
100 1 _a Ferrell, o.c.
245 1 0 _aMarketing strategy
_h[Book /]
_cO.C. Ferrell .,michael D .hartine , ...
260 _aFort Worth, TX :
_bDryden Press,
_cc1999.
300 _axx, 407 p.: :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references and index.
521 _aAll Ages.
650 0 _aMarketing
_xManagement.
650 0 _aMarketing
_xManagement
_vCase studies.
700 1 _aFerrell, O.C.
001 0000036027
003 0000
942 _cBK
999 _c48473
_d48473