000 01206cam a2200385 a 4500
005 20150706003909.0
008 950612s1995 enka b 001 0 eng
010 _a 95163576
020 _a0750609974
035 _9(DLC) 95163576
040 _aDLC
_cDLC
_dDLC
050 0 4 _aHF5415
_b.W5476 1995
060 _bWF
082 0 0 _a658.8
_220
084 _a658.8
_bWF
100 1 _aWilmshurst, John.
245 1 4 _aThe Fundamentals and practice of marketing
_h[Book /]
_cJohn Wilmshurst.
250 _a3rd ed.
260 _aLondon ;
_aBoston :
_bButterworth-Heinmann,
_c1995.
300 _aviii, 324 p. :
_bill. ;
_c24 cm.
500 _a"Published on behalf of the Institute of Marketing and the CAM Foundation.".
504 _aIncludes bibliographies and index.
521 _aAll Ages.
650 0 _aMarketing.
700 1 _aInstitute of Marketing.
700 1 _aWilmshurst, John.
710 2 _aCAM Foundation.
906 _a7
_bcbc
_corignew
_d3
_encip
_f19
_gy-gencatlg
922 _aad
955 _apb18 06-12-95 to cat.; se02/se60 06-19-95; se03 07-18-95
991 _bc-GenColl
_hHF5415
_i.W5476 1995
_p0002343068A
_tCopy 1
_wBOOKS
001 0000036032
003 0000
942 _cBK
999 _c48475
_d48475