| 000 | 01105cam a2200313 a 4500 | ||
|---|---|---|---|
| 005 | 20150706003909.0 | ||
| 008 | 980306s1999 maua b 001 0 eng | ||
| 010 | _a 98003555 | ||
| 020 | _a0256261253 | ||
| 040 |
_aDLC _beng _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415 _b.C6944 1999 |
| 082 | 0 |
_a658.802 _221 |
|
| 084 |
_a658.802 _bC S |
||
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic marketing management cases _h[Book /] _cDavid W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. |
| 250 | _a6th ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _c1999. |
||
| 300 |
_axvi, 624 p. : _bill. ; _c26 cm. + _d1 computer disc (3 1/2 in.). |
||
| 440 | 4 | _aThe Irwin/McGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographical references and index of cases. | ||
| 521 | _aAll Ages. | ||
| 538 | _aSystem requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher. | ||
| 600 | 1 | 0 |
_aMarketing _zCravens, David W. |
| 700 | 1 | _aLamb, Charles W. | |
| 700 | 1 | _aCrittenden, Victoria Lynn. | |
| 001 | 0000036038 | ||
| 003 | 0000 | ||
| 942 | _cBK | ||
| 999 |
_c48477 _d48477 |
||