000 01035pam a22003374a 4500
005 20150706003909.0
008 990602s2000 enka b 001 0 eng
010 _a 99032754
020 _a0631209131
020 _a0631200916 (pbk. : acid-free paper)
040 _aDLC
_beng
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5415.123
_b.H36 2000
082 0 0 _a658.848
_221
084 _a658.848
_bM H
100 1 _aMonye.Sylvester O.
245 1 0 _aTheHandbook of international marketing communications
_h[Book /]
_cedited by Sylvester O. Monye.
260 _aOxford, UK ;
_aMalden, Mass. :
_bBlackwell,
_c2000.
300 _axv, 294 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
521 _aAll Ages.
600 1 0 _aCommunication in marketing.
_zMonye.Sylvester O.
650 0 _aExport marketing.
650 0 _aMarketing.
650 0 _aAdvertising.
650 0 _aCommunication, International.
700 1 _aMonye, Sylvester O.
001 0000036044
003 0000
942 _cBK
999 _c48478
_d48478