000 01034cam a2200337 a 4500
005 20150706003910.0
008 000217s1999 enka b 001 0 eng
010 _a 00500005
_z 99494987
020 _a0750641142
040 _aDLC
_beng
_cDLC
_dDLC
050 0 0 _aHF5415
_b.M297455 1999
060 _bBM
082 0 0 _a658.8
_221
084 _a658.8
_bBM
100 1 _a Baker.Michael J.
245 1 4 _aThe Marketing book
_h[Book /]
_cedited by Michael J. Baker.
250 _a4th ed.
260 _aOxford ;
_aBoston :
_bButterworth-Heinemann,
_c1999.
300 _axxxiv, 718 p. :
_bill. ;
_c25 cm.
490 1 _aThe marketing series
500 _a"Published in association with the Chartered Institute of Marketing.".
504 _aIncludes bibliographical references and index.
521 _aAll Ages.
650 0 _aMarketing.
700 1 _aBaker, Michael John.
710 2 _aChartered Institute of Marketing.
830 0 _aMarketing series (London, England)
001 0000036787
003 0000
942 _cBK
999 _c48567
_d48567