| 000 | 00903pam a2200325 a 4500 | ||
|---|---|---|---|
| 005 | 20150706003910.0 | ||
| 008 | 900813s1991 ilua b 00110 eng | ||
| 010 | _a 90005212 | ||
| 020 | _a0256096899 | ||
| 040 |
_aDLC _beng _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5823 _b.Q44 1991 |
| 060 | _bQC | ||
| 082 | 0 | _a659.1 | |
| 082 | 0 |
_a659.1 _220 |
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| 082 | 0 | 0 |
_a659.1 _220 |
| 084 |
_a659.1 _bQC |
||
| 100 | 1 | 0 | _aQuelch, John A. |
| 245 | 1 | 0 |
_aCases in advertising and promotion management _h[Book /] _cJohn A. Quelch, Paul W. Farris. |
| 250 | _a3rd ed. | ||
| 260 | 0 |
_aHomewood, IL : _bIrwin, _c1991. |
|
| 300 |
_axiii, 908 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 521 | _aAll Ages. | ||
| 650 | 0 |
_aAdvertising _xCase studies. |
|
| 650 | 0 |
_aSales promotion _xCase studies. |
|
| 700 | 1 | 0 | _aFarris, Paul. |
| 001 | 0000036925 | ||
| 003 | 0000 | ||
| 942 | _cBK | ||
| 999 |
_c48582 _d48582 |
||