000 01031pam a2200337 a 4500
005 20150706003910.0
008 000515s2001 maua b 001 0 eng
010 _a 00040688
020 _a0072314451
040 _aDLC
_beng
_cDLC
_dDLC
050 0 0 _aHF5823
_b.B387 2001
060 _bB A
082 0 0 _a659.1
_221
084 _a659.1
_bB A
100 1 _aBelch, George E.
_q(George Eugene).)
245 1 0 _aAdvertising and promotion
_h[[Book] :]
_ban integrated marketing communications perspective /
_cGeorge E. Belch & Michael A. Belch.
250 _a5th ed.
260 _aBoston, Mass. :
_bIrwin/McGraw-Hill,
_c2001.
300 _a 795 p :
_bill ;
_c28 cm. ;
_c29 cm.
440 4 _aThe Irwin/McGraw-Hill series in marketing
504 _aIncludes bibliographical references and index.
521 _aAll Ages.
650 0 _aAdvertising.
650 0 _aSales promotion.
650 0 _aCommunication in marketing.
700 1 _aBelch, Michael A.
001 0000036980
003 0000
942 _cBK
942 _cBK
999 _c48588
_d48588