000 | 01031pam a2200337 a 4500 | ||
---|---|---|---|
005 | 20150706003910.0 | ||
008 | 000515s2001 maua b 001 0 eng | ||
010 | _a 00040688 | ||
020 | _a0072314451 | ||
040 |
_aDLC _beng _cDLC _dDLC |
||
050 | 0 | 0 |
_aHF5823 _b.B387 2001 |
060 | _bB A | ||
082 | 0 | 0 |
_a659.1 _221 |
084 |
_a659.1 _bB A |
||
100 | 1 |
_aBelch, George E. _q(George Eugene).) |
|
245 | 1 | 0 |
_aAdvertising and promotion _h[[Book] :] _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
250 | _a5th ed. | ||
260 |
_aBoston, Mass. : _bIrwin/McGraw-Hill, _c2001. |
||
300 |
_a 795 p : _bill ; _c28 cm. ; _c29 cm. |
||
440 | 4 | _aThe Irwin/McGraw-Hill series in marketing | |
504 | _aIncludes bibliographical references and index. | ||
521 | _aAll Ages. | ||
650 | 0 | _aAdvertising. | |
650 | 0 | _aSales promotion. | |
650 | 0 | _aCommunication in marketing. | |
700 | 1 | _aBelch, Michael A. | |
001 | 0000036980 | ||
003 | 0000 | ||
942 | _cBK | ||
942 | _cBK | ||
999 |
_c48588 _d48588 |