000 01037nam a22003136a 4500
005 20150706003910.0
008 010813s2002 enk |000 ||eng
010 _a 01048321
020 _a0415222737
040 _aCaSSU
_beng
_cCaSSU
_dCaSSU
050 0 0 _aHD59
_b.D347 2002
060 _bDQ
082 0 0 _a659.2072
084 _a659.2072
_bDQ
100 1 _aDaymon, Christine,
_d1952-
245 1 0 _aQualitative research methods in public relations and marketing communications
_h[Book /]
_cChristine Daymon and Immy Holloway.
260 _aLondon ;
_aNew York :
_bRoutledge,
_c2002.
300 _aviii, 293 p. ; :
_bill ;
_c24 cm.
504 _aIncludes bibliographical references (p. [275]-284) and index.
521 _aAll Ages.
650 0 _aCorporations
_xPublic relations
_xResearch
_xMethodology.
650 0 _aPublic relations
_xResearch
_xMethodology.
650 0 _aMarketing research
_xMethodology.
650 0 _aQualitative research.
700 1 _aHolloway, Immy.
001 0000037273
003 0000
942 _cBK
999 _c48627
_d48627