000			01426cam a2200397 a 4500
005			20150706003910.0
008			960726s1997 txua b 001 0 eng
010			_a 96085295 _z 96085327
020			_a0030103525
035			_9(DLC) 96085295
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5415.123 _b.S54 1997
060			_bS A
082	0	0	_a658.82 _221
084			_a658.82 _bS A
100	1		_aShimp, Terence A.
245	1	0	_aAdvertising, promotion, and supplemental aspects of integrated marketing communications _h[Book /] _cTerence A. Shimp.
250			_a4th ed.
260			_aFort Worth : _bDryden Press, _c1997.
300			_axxiv, 589 p. : _bcol. ill. ; _c27 cm.
440		4	_aThe Dryden Press series in marketing
500			_aRev. ed. of: Promotion management & marketing communications. 3rd ed. c1993.
504			_aIncludes bibliographical references and index.
521			_aAll Ages.
650		0	_aCommunication in marketing.
650		0	_aSales promotion.
650		0	_aAdvertising.
650		0	_aDirect marketing.
700	1		_aShimp, Terence A. _tPromotion management & marketing communications.
906			_a7 _bcbc _corignew _d3 _eopcn _f19 _gy-gencatlg
925	0		_aacquire _b1 shelf copy _xpolicy default
955			_apb07 07-26-96; to SSCD pb04 07-28-00; se00 08-22-00; se15 09-19-00; to Dewey 09-19-00; aa19 09-27-2000
001			0000037290
003			0000
942			_cBK
999			_c48631 _d48631