000			01249cam a2200325 a 4500
001			0000037363
003			0000
005			20150721103542.0
008			010516s2002 maua b 001 0 eng
020			_a0072415444
040			_aDLC _beng _cDLC _dDLC
060			_a659 _bA C
082	0	0	_a659 _221
084			_a659 _bA C
100	1		_aArens, William F.
245	1	0	_aContemporary advertising _h[[Book] /] _cWilliam F. Arens.
250			_a8th ed.
260			_aBoston : _bMcGraw-Hill Irwin, _c2002.
300			_a1 v. (various pagings) : _bill. (some col.) ; _c28 cm. + _e1 CD-ROM (4 3/4 in)
440		4	_aThe McGraw-Hill/Irwin series in marketing
500			_aTitle on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
504			_aIncludes bibliographical references and indexes.
521			_aAll Ages.
538			_aSystem requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.
650		0	_aAdvertising.
700	1		_aArens, William F.
740	0	2	_aStudent CD-ROM for use with Contemporary advertising.
866		0	_atext; disc; text; disc
942			_cBK _2ddc
999			_c48651 _d48651