000 01419cam a2200421 a 4500
005 20150706003910.0
008 950824s1995 enka b 001 0 eng
010 _a 95195705
020 _a0750622393
035 _9(DLC) 95195705
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5823
_b.P69 1995
060 _bHP
082 0 0 _a659.1
_220
084 _a659.1
_bHP
100 1 _a Hart,Normam A .
245 1 4 _aThe Practice of advertising
_h[Book /]
_cedited by Normam A. Hart.
250 _a4th ed.
260 _aLondon :
_bButterworth-Heinemann,
_c1995.
300 _axxii, 287 p. :
_bill. ;
_c23 cm.
490 1 _aThe Marketing series
500 _a"Published on behalf of the Chartered Institute of Marketing.
504 _aIncluds bibliographical references and index.
521 _aAll Ages.
650 0 _aAdvertising.
700 1 _aHart, Norman A.
710 2 _aChartered Institute of Marketing.
830 0 _aMarketing series (London, England)
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/els032/95195705.html
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/els032/95195705.html
906 _a7
_bcbc
_corignew
_d3
_encip
_f19
_gy-gencatlg
922 _aad
955 _apb04 to cat. 08-24-95; se42 10-05-95/se01; se03 10-25-95
991 _bc-GenColl
_hHF5823
_i.P69 1995
_tCopy 1
_wBOOKS
001 0000037409
003 0000
942 _cBK
999 _c48659
_d48659