000 01301cam a2200361 a 4500
005 20150706003911.0
008 900618s1991 nyua b 001 0 eng
010 _a 90041327
020 _a0471618853
035 _9(DLC) 90041327
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHD59
_b.H276 1991
060 _bHM
082 0 0 _a659.2
_220
084 _a659.2
_bHM
100 1 _aHarris, Thomas L.,
_d1931-
245 1 4 _aThe Marketer's guide to public relations
_h[Book :]
_bhow today's top companies are using the new PR to gain a competitive edge /
_cThomas L. Harris ; foreword by Philip Kotler.
260 _aNew York :
_bWiley,
_c1991.
300 _axiv, 306 p. :
_bill. ;
_c24 cm.
440 0 _aWiley series on business strategy
504 _aIncludes bibliographical references (p. 298-299) and index.
521 _aAll Ages.
650 0 _aCorporations
_xPublic relations.
650 0 _aMarketing
_xManagement.
650 0 _aCorporate sponsorship.
700 1 _aHarris, Thomas L.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
955 _apc05 to ea00 06-18-90; ea30 to SCD 06-20-90; fe10 06-21-90; fr27 06-25-90; CIP ver. ba14 to SL 05-16-91
991 _bc-GenColl
_hHD59
_i.H276 1991
_p00020261419
_tCopy 1
_wBOOKS
001 0000038050
003 0000
942 _cBK
999 _c48690
_d48690