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005 | 20150706003911.0 | ||
008 | 900618s1991 nyua b 001 0 eng | ||
010 | _a 90041327 | ||
020 | _a0471618853 | ||
035 | _9(DLC) 90041327 | ||
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_aDLC _cDLC _dDLC |
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050 | 0 | 0 |
_aHD59 _b.H276 1991 |
060 | _bHM | ||
082 | 0 | 0 |
_a659.2 _220 |
084 |
_a659.2 _bHM |
||
100 | 1 |
_aHarris, Thomas L., _d1931- |
|
245 | 1 | 4 |
_aThe Marketer's guide to public relations _h[Book :] _bhow today's top companies are using the new PR to gain a competitive edge / _cThomas L. Harris ; foreword by Philip Kotler. |
260 |
_aNew York : _bWiley, _c1991. |
||
300 |
_axiv, 306 p. : _bill. ; _c24 cm. |
||
440 | 0 | _aWiley series on business strategy | |
504 | _aIncludes bibliographical references (p. 298-299) and index. | ||
521 | _aAll Ages. | ||
650 | 0 |
_aCorporations _xPublic relations. |
|
650 | 0 |
_aMarketing _xManagement. |
|
650 | 0 | _aCorporate sponsorship. | |
700 | 1 | _aHarris, Thomas L. | |
906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
955 | _apc05 to ea00 06-18-90; ea30 to SCD 06-20-90; fe10 06-21-90; fr27 06-25-90; CIP ver. ba14 to SL 05-16-91 | ||
991 |
_bc-GenColl _hHD59 _i.H276 1991 _p00020261419 _tCopy 1 _wBOOKS |
||
001 | 0000038050 | ||
003 | 0000 | ||
942 | _cBK | ||
999 |
_c48690 _d48690 |