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| 100 | 1 | _aRossiter,John R. | |
| 245 | 1 | 0 |
_aAdvertising Communication & Promotion management _h[Book /] _cJohn R. Rossiter. |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bMc Graw Hill., _c1997. |
||
| 300 |
_a640 p. ; : _bill ; _c25cm. |
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| 650 | 0 | _aadvertising. | |
| 700 | 1 | _aadvertising. | |
| 730 | 0 | _arossiter r.john. | |
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