000			01317pam a2200373 a 4500
005			20150706003911.0
008			940706s1995 iluab b 001 0 eng
010			_a 94022646
020			_a0256136963
020			_a0256136971 (international students ed.)
040			_aDLC _beng _cDLC _dDLC
050	0	0	_aHF5823 _b.B387 1995
060			_bBI
082	0		_a659.1 _220
084			_a659.1 _bBI
100	1		_aBelch, George E. _q(George Eugene).
245	1	0	_aIntroduction to advertising and promotion _h[Book :] _ban integrated marketing communications perspective / _cGeorge E. Belch, Michael A. Belch.
246	1	4	_aIntroduction to advertising & promotion.
250			_a3rd ed.
260			_aChicago : _bIrwin, _cc1995.
300			_axxii, 762 p. : _bill. (som col.), col. maps ; _c28 cm.
440		4	_aThe Irwin series in marketing
500			_aRev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.
504			_aIncludes bibliographical references (p. 721-738) and indexes.
521			_aAll Ages.
650		0	_aAdvertising.
650		0	_aSales promotion.
650		0	_aCommunication in marketing.
700	1		_aBelch, Michael A.
700	1		_aBelch, George E. _q(George Eugene) _tIntroduction to advertising & promotion.
001			0000038128
003			0000
942			_cBK
999			_c48695 _d48695