000			01030cam a2200337 a 4500
005			20150706003911.0
008			960524s1997 nyua b 001 0 eng
010			_a 96025413
020			_a007053943X
040			_aDLC _beng _cDLC _dDLC
050	0	0	_aHF5821 _b.R66 1997
060			_bR A
082	0		_a659.1 _220
084			_a659.1 _bR A
100	1		_aRossiter, John R.
245	1	0	_aAdvertising communications & promotion management _h[Book /] _cJohn R. Rossiter, Larry Percy.
246	1	3	_aAdvertising communications and promotion management.
250			_a2nd ed.
260			_aNew York : _bMcGraw-Hill Companies, _c1997.
300			_axvi, 640 p. ; : _bill. ; _c26 cm.
440		0	_aMcGraw-Hill series in marketing
504			_aIncludes bibliographical references and indexes.
521			_aAll Ages.
600	1	0	_aAdvertising. _zRossiter, John R.
650		0	_aCommunication in marketing.
650		0	_aSales promotion.
700	1		_aPercy, Larry.
001			0000038142
003			0000
942			_cBK
999			_c48698 _d48698