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005 | 20150706003911.0 | ||
008 | 010530s2000 enka b 001 0 eng d | ||
020 | _a1861525079 | ||
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_aCaOWTL _beng _cRCM _dBGU |
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_aHF5415.123 _b.M38 |
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100 | 1 | _afitzGerald.Maureen. | |
245 | 1 | 0 |
_aMarketing communications classics _h[Book :] _ban international collection of classic and contemporary papers / _cMaureen fitz Gerald ,and David Arnott. |
260 |
_aLondon : _bBusiness Press, _c2000. |
||
300 |
_axx, 524 p. : _bill. ; _c25 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
521 | _aAll Ages. | ||
600 | 1 | 0 |
_aCommunication in marketing. _zfitzGerald.Maureen. |
700 | 1 | _aArnott, David. | |
700 | 1 | _aFitzgerald, Maureen. | |
001 | 0000039017 | ||
003 | 0000 | ||
942 | _cBK | ||
999 |
_c48721 _d48721 |