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_beng
_cRCM
_dBGU
050 4 _aHF5415.123
_b.M38
060 _bF M
082 0 4 _a658.8
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084 _a658.8
_bF M
100 1 _afitzGerald.Maureen.
245 1 0 _aMarketing communications classics
_h[Book :]
_ban international collection of classic and contemporary papers /
_cMaureen fitz Gerald ,and David Arnott.
260 _aLondon :
_bBusiness Press,
_c2000.
300 _axx, 524 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
521 _aAll Ages.
600 1 0 _aCommunication in marketing.
_zfitzGerald.Maureen.
700 1 _aArnott, David.
700 1 _aFitzgerald, Maureen.
001 0000039017
003 0000
942 _cBK
999 _c48721
_d48721