| 000 | 00818pam a2200277 a 4500 | ||
|---|---|---|---|
| 005 | 20150706003912.0 | ||
| 008 | 970321s1998 ohua b 001 0 eng | ||
| 010 | _a 97012978 | ||
| 020 | _a0538876697 | ||
| 040 |
_aDLC _beng _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.2 _b.M3825 1998 |
| 082 | 0 |
_a658.83 _221 |
|
| 084 |
_a658.83 _bM M |
||
| 100 | 1 | _aMcDaniel, Carl D. | |
| 245 | 1 | 0 |
_aMarketing research essentials _h[Book /] _cCarl McDaniel, Jr., Roger Gates. |
| 250 | _a2nd ed. | ||
| 260 |
_aCincinnati, Ohio : _bSouth-Western College Pub., _c1998. |
||
| 300 |
_axxii, 462, [26] p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 521 | _aAll Ages. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 | 0 |
_aGates, Roger H., _d1942- |
| 001 | 0000039628 | ||
| 003 | 0000 | ||
| 942 | _cBK | ||
| 999 |
_c48748 _d48748 |
||