000			02030nam a22004217a 4500
005			20150706003915.0
008			050121s2005 nyua b 001 0 eng
010			_a 2005001364
016			_a20060028432
020			_a0415966760
040			_aDLC _beng _cDLC _dDLC _dCaOONL
042			_apcc
050	0	0	_aHF5827 _b.S63 2005
055	0	1	_aHF5827
060			_bLS
082	1		_a659.1 _214
084			_a659.1 _bLS
100	1		_aLeiss ,William .
245	1	0	_aSocial communication in advertising _h[Book :] _bconsumption in the mediated marketplace / _cWilliam Leiss ... [et al.].
250			_a3rd ed. / _brevised by Jacqueline Botterill.
260			_aNew York : _bRoutledge, _c2005.
300			_ax, 683 p. : _bill. ; _c23cm.
500			_aPrevious edition entered under William Leiss as author.
504			_aIncludes bibliographical references (p. 637-659) and index.
505	0		_aIntroduction -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of communications media -- Advertising and the development of agencies -- The structure of advertisements -- Goods as communicators and satisfiers -- Consumer cultures and mediated markets -- Late modern consumer society -- Media in the mediated marketplace -- Full service agencies: globalization and unbundling -- Structure and agency: tensions at play in advertising design -- The mobilization of the yuppies and generation X -- Negotiated messaging for generation X -- Mobilizing the culturati -- The fifth frame -- Issues in social policy.
521			_aAll Ages.
650		0	_aAdvertising _xSocial aspects.
700	1		_aLeiss, William, _d1939-
700	1		_aBotterill, Jackie.
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip056/2005001364.html
900	1		_aLeiss, William Carl.
900	1		_aBotterill, Jacqueline.
990	1	0	_a90001a _b70001ad
990	1	0	_a90002a _b70002a
001			0000045749
003			0000
942			_cBK
999			_c48978 _d48978