000 | 01550cam a22003374a 4500 | ||
---|---|---|---|
005 | 20150706003916.0 | ||
008 | 050804s2006 ne b 001 0 eng | ||
010 | _a 2005022585 | ||
020 | _a075067945X | ||
040 |
_aDLC _beng _cDLC _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHT325 _b.K65 2006 |
060 | _bKT | ||
082 | 0 | 0 |
_a659.2930776 _222 |
084 |
_a659.2930776 _bKT |
||
100 | 1 | _aKolb, Bonita M. | |
245 | 1 | 0 |
_aTourism Marketing for cities and towns _h[[Book] :] _busing branding and events to attract tourism / _cBonita M. Kolb. |
260 |
_aAmsterdam ; _aBoston : _bElsevier/Butterworth-Heinemann, _cc2006. |
||
300 |
_axvi, 310 p. ; _c22 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aTourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration. | |
521 | _aAll Ages. | ||
600 | 1 | 0 |
_aCity promotion. _zKolb, Bonita M. |
650 | 0 |
_aTourism _xMarketing. |
|
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0517/2005022585.html |
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html |
001 | 0000047918 | ||
003 | 0000 | ||
942 | _cBK | ||
942 | _cBK | ||
999 |
_c49105 _d49105 |