000 01550cam a22003374a 4500
005 20150706003916.0
008 050804s2006 ne b 001 0 eng
010 _a 2005022585
020 _a075067945X
040 _aDLC
_beng
_cDLC
_dDLC
042 _apcc
050 0 0 _aHT325
_b.K65 2006
060 _bKT
082 0 0 _a659.2930776
_222
084 _a659.2930776
_bKT
100 1 _aKolb, Bonita M.
245 1 0 _aTourism Marketing for cities and towns
_h[[Book] :]
_busing branding and events to attract tourism /
_cBonita M. Kolb.
260 _aAmsterdam ;
_aBoston :
_bElsevier/Butterworth-Heinemann,
_cc2006.
300 _axvi, 310 p. ;
_c22 cm.
504 _aIncludes bibliographical references and index.
505 0 _aTourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.
521 _aAll Ages.
600 1 0 _aCity promotion.
_zKolb, Bonita M.
650 0 _aTourism
_xMarketing.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0517/2005022585.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html
001 0000047918
003 0000
942 _cBK
942 _cBK
999 _c49105
_d49105