| 000 | 01325cam a22003614a 4500 | ||
|---|---|---|---|
| 005 | 20150706003917.0 | ||
| 008 | 060131s2006 ohu b 001 0 eng | ||
| 010 | _a 2006003288 | ||
| 020 | _a0324312105 | ||
| 040 |
_aDLC _beng _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD59 _b.H276 2006 |
| 060 | _bH M | ||
| 082 | 0 | 0 |
_a659.2 _222 |
| 084 |
_a659.2 _bH M |
||
| 100 | 1 |
_aHarris, Thomas L., _d1931- |
|
| 245 | 1 | 4 |
_aThe Marketer's guide to public relations in the 21st century _h[Book /] _cThomas L. Harris, Patricia T. Whalen ; foreword by Philip Kotler. |
| 260 |
_aMason, Ohio : _bTexere, _c2006. |
||
| 300 |
_aviii, 287 p. ; _c24 cm. |
||
| 500 | _aRev. ed. of: The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge. 1991. | ||
| 504 | _aIncludes bibliographical references (p. 273-277) and index. | ||
| 521 | _aAll Ages. | ||
| 650 | 0 |
_aCorporations _xPublic relations. |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aPublic relations. | |
| 653 | _aMarketing public relations. | ||
| 700 | 1 | _aWhalen, Patricia T. | |
| 700 | 1 |
_aHarris, Thomas L., _d1931- _tMarketer's guide to public relations. |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip067/2006003288.html |
| 001 | 0000048482 | ||
| 003 | 0000 | ||
| 942 | _cBK | ||
| 999 |
_c49153 _d49153 |
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