| 000 | 00796cam a22002894a 4500 | ||
|---|---|---|---|
| 005 | 20150706003917.0 | ||
| 008 | 030908s2004 maua 001 0 eng | ||
| 020 | _a0072537728 | ||
| 040 |
_aDLC _beng _cDLC _dDLC |
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| 042 | _apcc | ||
| 060 | _bA C | ||
| 082 | 0 | 0 |
_a659.1 _222 |
| 084 |
_a659.1 _bA C |
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| 100 | 1 | _aArens, William F. | |
| 245 | 1 | 0 |
_aContemporary advertising _h[Book /] _cWilliam F. Arens. |
| 250 | _a9th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2004. |
||
| 300 |
_axlii, 617, [62] p. : _bill. (some col.) ; _c28 cm.+ _e1 CD-ROM (4 3/4 in.). |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 500 | _aIncludes index. | ||
| 521 | _aAll Ages. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aArens, William F. | |
| 001 | 0000048484 | ||
| 003 | 0000 | ||
| 942 | _cBK | ||
| 999 |
_c49154 _d49154 |
||