| 000 | 01087cam a22003254a 4500 | ||
|---|---|---|---|
| 005 | 20150706003917.0 | ||
| 008 | 031230s2005 nyua 000 0 eng | ||
| 020 | _a0072864877 | ||
| 040 |
_aDLC _beng _cDLC _dDLC |
||
| 042 | _apcc | ||
| 060 | _bPC | ||
| 082 | 0 | 0 |
_a658.8342 _222 |
| 084 |
_a658.8342 _bPC |
||
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 0 |
_aConsumer behavior and marketing strategy _h[Book :] _bJ. Paul Peter, Jerry C. Olson. |
| 250 | _a7th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c2005. |
||
| 300 |
_axxv, 578 p. : _bill. ; _c27 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 500 | _aVarious multi-media instructional materials are available to supplement the text. | ||
| 521 | _aAll Ages. | ||
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aOlson, Jerry C. _q(Jerry Corrie), _d1944- |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh041/2003071083.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh051/2003071083.html |
| 001 | 0000048487 | ||
| 003 | 0000 | ||
| 942 | _cBK | ||
| 999 |
_c49155 _d49155 |
||