000 01248cam a22003494a 4500
005 20150706003917.0
008 050713s2005 ii a b 001 0 eng
010 _a 2005019506
020 _a8178295490
020 _a0761933549 (U.S. : pbk)
040 _aDLC
_beng
_cDLC
_dBAKER
_dBWKUK
_dNLGGC
_dDLC
042 _apcc
043 _aa-ii---
050 0 0 _aHF5823
_b.H3135 2005
060 _a659.1
_bH P
082 0 0 _a659.1
_222
084 _a659.1
_bH P
_2bcl
100 1 _aHalve, Anand Bhaskar,
_d1955-
245 1 0 _aPlanning for power advertising
_h[[Book] :]
_ba user's manual for students and practitioners /
_cAnand Bhaskar Halve.
260 _aNew Delhi ;
_aThousand Oaks, Calif. ;
_aLondon :
_bResponse Books,
_c2005.
300 _a260 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. [253]) and index.
521 _aAll Ages.
650 0 _aAdvertising. .
650 0 _aBUSINESS & ECONOMICS Advertising & Promotion.
700 _aHalve, Anand Bhaskar,.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0515/2005019506.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0658/2005019506-d.html
001 0000048508
003 0000
942 _cBK
999 _c49158
_d49158