000 | 01248cam a22003494a 4500 | ||
---|---|---|---|
005 | 20150706003917.0 | ||
008 | 050713s2005 ii a b 001 0 eng | ||
010 | _a 2005019506 | ||
020 | _a8178295490 | ||
020 | _a0761933549 (U.S. : pbk) | ||
040 |
_aDLC _beng _cDLC _dBAKER _dBWKUK _dNLGGC _dDLC |
||
042 | _apcc | ||
043 | _aa-ii--- | ||
050 | 0 | 0 |
_aHF5823 _b.H3135 2005 |
060 |
_a659.1 _bH P |
||
082 | 0 | 0 |
_a659.1 _222 |
084 |
_a659.1 _bH P _2bcl |
||
100 | 1 |
_aHalve, Anand Bhaskar, _d1955- |
|
245 | 1 | 0 |
_aPlanning for power advertising _h[[Book] :] _ba user's manual for students and practitioners / _cAnand Bhaskar Halve. |
260 |
_aNew Delhi ; _aThousand Oaks, Calif. ; _aLondon : _bResponse Books, _c2005. |
||
300 |
_a260 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references (p. [253]) and index. | ||
521 | _aAll Ages. | ||
650 | 0 | _aAdvertising. . | |
650 | 0 | _aBUSINESS & ECONOMICS Advertising & Promotion. | |
700 | _aHalve, Anand Bhaskar,. | ||
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0515/2005019506.html |
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0658/2005019506-d.html |
001 | 0000048508 | ||
003 | 0000 | ||
942 | _cBK | ||
999 |
_c49158 _d49158 |