000			02448cam a22003494a 4500
005			20150706003920.0
008			040331s2005 mau b 001 0 eng
010			_a2004040321
020			_a0072525231
040			_aDLC _cDLC _dNPS
042			_apcc
049			_aNPSM
060			_bP B
082			_a658.8
084			_a658.8 _bP B
100	1		_aPerreault, William D.
245	1	0	_aBasic marketing _h[[Book] :] _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy.
250			_a15th ed.
260			_aBoston, Mass. : _bMcGraw-Hill, _c2005.
300			_axli, 793 [22] p. : _bcol. ill. ; _c29 cm.+ _e1 CD ROM (4 3/4 in.).
440		0	_aMcGraw-Hill/Irwin series in marketing.
500			_aMcCarthy's name appears first on the earlier edition.
504			_aIncludes bibliographical references (p. 725-787) and indexes.
505	0	0	_tMarketing's value to consumers, firms, and society -- _tMarketing strategy planning -- _tFocusing marketing strategy with segmentation and positioning -- _tEvaluating opportunities in the changing marketing environment -- _tDemographic dimensions of global consumer markets -- _tBehavioral dimensions of the consumer market -- _tBusiness and organizational customers and their buying behavior -- _tImproving decisions with marketing information -- _tElements of product planning for goods and services -- _tProduct management and new-product development -- _tPlace and development of channel systems -- _tDistribution customer service and logistics -- _tRetailers, wholesalers, and their strategy planning -- _tPromotion : introduction to integrated marketing communications -- _tPersonal selling -- _tAdvertising and sales promotion -- _tPricing objectives and policies -- _tPrice setting in the business world -- _tImplementing and controlling marketing plans : evolution and revolution -- _tManaging marketing's link with other functional areas -- _tDeveloping innovative marketing plans -- _tEthical marketing in a consumer-oriented world : appraisal and challenges.
538			_aSystems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
590			_aUNCP 315592 - gift.
650		0	_aMarketing _xManagement.
700	1		_aMcCarthy, E. Jerome _q(Edmund Jerome)
001			0000058334
003			0000
942			_cBK
999			_c49388 _d49388